client: Dr. Oetker
production: Parasol Island
set design, illustrations: Old Yellow
BBDO asked us to design “handmade” lettering and illustrations. It was important for the client to create analogue, rather than digital work. We specialize in developing designs that are handmade with brushes, brush pens, chalk or other tools. However in the design process, we often work digitally when we prepare mockups to make decisions with the client. We generated something handmade with attention to detail for this brief. The design for Dr. Oetker had to be associated with flour and daily handwritten menu cards. The animation was implemented by Parasol Island. The short film was presented online.
#illustration #handlettering #chalkdrawing