store fronts / window painting
client: Printemps Haussmann
location: store fronts
art concept: Old Yellow
window painting, art displays: Old Yellow
Paris, 2016
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/oldyellowprintemps16_04aweb.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/oldyellowprintemps16_03web.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/oldyellow_Printemps16_1969web.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/oldyellowprintemps16_02web.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/oldyellow_Printemps16_1958web.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/oldyellow_Printemps16_1950aweb.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/oldyellow_Printemps16_1950bweb.jpg)
Shop windows are ambassadors or storytellers and are a mirror of the spirit of the times. With these 10 shop windows of the world-famous department store Printemps Haussmann in Paris, we found an exciting way to bring fashion and graphics into a shared dialogue. We had the idea of combining color surfaces, linear drawings, glass painting and mannequins in a manner somewhat similar to a theatre stage with several levels. We devised them so that each shop window was given its own attention, yet there was a sense of unity between all 10 spaces. The reduced brand colour palette and the play of levels of the linear drawings on glass and background underpin this unity.
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/printempsstartbild.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/oldyellow_Printemps16_1961web.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/oldyellowprintemps16_01_1web.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/oldyellowprintemps16_01web.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/oldyellow_Printemps16_1945bweb.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/oldyellow_Printemps16_1942aweb.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/oldyellow_Printemps16_1936web.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/oldyellow_Printemps16_1934web.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/oldyellow_Printemps16_1946web.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/oldyellow_Printemps16_1938web.jpg)
#storefrontpainting #displayart #artwindow #retaildesign