store fronts / window painting
window painting: Old Yellow
Weleda engaged us to create more interest around their products in their shop window. A normal shop window often receives little or no attention. However by painting it in a simple, linear and graphic way, we were able to significantly increase the level of attention it received.
On the day of the design, the window attracted additional attention, thanks to the live painting we organised there by one of our artists. One of our window designs, located in the Axel-Springer-Passage (Berlin) was intended to only be temporary. However because it has attracted so much attention, it has been on display for over 4 years now.
#windowpainting #illustration #temporaryart