facade / Illustration
client: Renum
location: Renum headquarter
mural drawing, illustration: Old Yellow
Bonn, 2013
For the RENUM headquarter in Bonn, we developed a minimalistic design idea. We communicated the brand’s messages in a subtle, yet understandable way, embedding them in themes such as the city, its architecture and culture. We created a pattern with linear illustrations, painted on a metallic background with permanent markers. The name of the company — Renum — is typographically integrated into the image, and is large and readable from afar. The facade is an effective way to generate attention. Our work discreetly blends into the environment and architecture, creating interesting moments for passersby to discover.
#illustration #urbanart #citydrawing