event / chalk live drawing
client: Stadt Leipzig
location: IMEX trade fair
agency: event lab.
chalk drawings: Old Yellow
Frankfurt, 2018
At the IMEX trade fair, we worked for the city of Leipzig, which was presenting a wide variety of its institutions and locations. Among them were Porsche, the Leipzig Zoo and the Leipzig Congress Center. Over two days we drew live at the booth with chalk on a blackboard wall. The images were transformed and painted over repeatedly. Because visitors to trade fairs are confronted with too many digital and printed displays, hand-drawn chalk illustrations as part of a live-painting performance are a pleasant way to communicate the company's content. Because of this, our art performance was an effective way to generate attention and find new contacts at the Fair. This unique booth fascinated passing visitors and businesspeople.
#chalkdrawing #livepainting #illustration #communication