event / lettering / Chalk Art

client: Thyssenkrupp
location: IAA Frankfurt trade fair
agencies: thjnk, Bobbyandcarl
chalk art, graphic design: Old Yellow
Frankfurt, 2017

At the IAA trade fair in Frankfurt, we planned, designed and implemented the visual language on the exhibitor walls for Thyssenkrupp — a company which offers solutions for the mobility of the future.

The headlines and continuous texts were arranged typographically. The illustrations were developed to underline the text content. The whole thing was implemented in the material aesthetics of chalk, on anthracite-coloured walls, with the requirement that the chalk elements also had to be durable. As the visitors of a trade fair are confronted with many digital and printed displays, these types of hand-drawn illustrations are an alternative that  attracts attention and fascinates business people who pass by.

#logolettering #chalkart #communication #illustration