workshop / event

client: Mavi
location: Bread & Butter Berlin trade fair
agency: Bold
workshop: Old Yellow
2014, Berlin

For our client Mavi we held a workshop for the visitors of their booth at the trade fair for Fashion — Bread & Butter in Berlin.

The basic idea was to customize Mavi's clothing and make it to the center of attention. With textile colors, markers, sequins and other accessories, many unique pieces were created over 3 days. We also drew illustrated motifs with tattoo markers on the skin of interested people. This attracted a lot of attention to the brand at the trade fair and besides the large quantity of photos and media reports it generated, it also resulted in interesting conversations and new contacts for the client.

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