client: Rewe
locations: store, print media advertising, public space
lettering, illustration, mural painting: Old Yellow
München, 2015

Heimat asked us to design some “handmade” lettering. It was important for the client to create analogue work and not a digital. We specialize in developing typography that is handwritten by using brushes, brush pens, feather or other tools. However in the design process, we often work digitally in preparation to make decisions with the client faster. In the end, we generated something handmade with attention to detail for this brief. The design for REWE was presented in Germany, Austria, and Switzerland in supermarkets, print media and advertising sites in public spaces. In addition, some wall paintings were created in a REWE CITY market.

#handlettering #logolettering #brushlettering #illustration #muralpainting