event / lettering / Chalk Art
client: Thyssenkrupp
location: IAA Frankfurt trade fair
agencies: thjnk, Bobbyandcarl
chalk art, graphic design: Old Yellow
Frankfurt, 2017
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/ThyssenKrupp_OY_WEB00008.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/ThyssenKrupp_OY_WEB00006.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/ThyssenKrupp_OY_WEB00001.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/ThyssenKrupp_OY_WEB00004.jpg)
At the IAA trade fair in Frankfurt, we planned, designed and implemented the visual language on the exhibitor walls for Thyssenkrupp — a company which offers solutions for the mobility of the future.
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/ThyssenKrupp_OY_WEB00005.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/ThyssenKrupp_OY_WEB00003.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/ThyssenKrupp_OY_WEB00002.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/ThyssenKrupp_OY_WEB00007.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/ThyssenKrupp_OY_WEB00011.jpg)
The headlines and continuous texts were arranged typographically. The illustrations were developed to underline the text content. The whole thing was implemented in the material aesthetics of chalk, on anthracite-coloured walls, with the requirement that the chalk elements also had to be durable. As the visitors of a trade fair are confronted with many digital and printed displays, these types of hand-drawn illustrations are an alternative that attracts attention and fascinates business people who pass by.
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/ThyssenKrupp_OY_WEB00010.jpg)
![](https://cms.oldyellow.de/wp-content/uploads/2020/03/ThyssenKrupp_OY_WEB00009.jpg)
#logolettering #chalkart #communication #illustration