object / kinetic art installation / event

client: Adidas
agency: Heimat Berlin Advertising Agency
event: Berlin Marathon
art installation: Old Yellow
Berlin, 2012

"If you want to run, run a mile. If you want to see another world, run a marathon." Emil Zátopek

The Berlin Marathon is one of the World Marathon Majors and, along with the events in New York, Boston and London, is one of the largest and most renowned marathons in the world. 
For this event, Adidas asked us to develop an art installation in public space. The Heimat Agency’s idea was to have 5 stations spread along the course of the event, representing the 5 mental and physical phases of a marathon runner. We built an installation in the form of a movable billboard that allowed the audience and the 40,000 marathon participants to literally look inside a marathon runner. Our comic-style paintings depicted a runner’s silhouette and symbolized the 3rd stage — "Euphoria".

#eventarchitecture #illustration #comic #colourful #artinstallation