event / illustration / live painting

client: Amtico, Messe Düsseldorf
agency: FortesNickel
illustration, wall drawing: Old Yellow
Düsseldorf, 2020

This booth for Amtico consisted mainly of a floor mosaic, which is the exhibitor's product. We drew illustrated scenes demonstrating these luxury floor coverings on-site on white wall surfaces.

The setting with mirrors extending the space was designed by the agency FortesNickel. Our task was to develop the imagery and then implement it live on-site with acrylic markers. As visitors to a trade fair are confronted with many digital and printed displays, hand-drawn illustrations are an alternative way to attract attention and intrigue passing businesspeople.

#retaildesign #illustration #livepainting